Standard costing and variances
A standard cost is the cost we plan for ONE unit. It is set from past data and good estimates: how much material, how many labour hours, and what price and wage.
After production we compare the actual cost with the standard. The difference is the variance. If actual is more than standard, the variance is adverse (A). If actual is less, it is favourable (F).
- Material price variance = (actual price - standard price) x actual quantity bought
- Material usage variance = (actual quantity - standard quantity for actual output) x standard price
- Labour rate variance = (actual rate - standard rate) x actual hours
- Labour efficiency variance = (actual hours - standard hours for actual output) x standard rate
Variances tell managers where to look. They are a signal, not a verdict.
Direct standard costing
In direct standard costing (also called variable standard costing), only the variable costs are put into the standard product cost: direct materials, direct labour and variable overhead. Fixed costs such as rent are not spread over units. They are written off as a cost of the period.
Why do this? Fixed cost does not change when output changes, so spreading it makes a unit look cheaper when you make more and dearer when you make less. Leaving it out gives a cleaner base for short-term decisions and for the contribution (price - variable cost).
Target costing
Normal costing asks "what does it cost, so what price?" Target costing asks the other way: "what price will customers pay, so what may it cost?"
Target cost = expected selling price - desired profit
If the current design costs more than the target, the team looks for savings in design, materials, process and suppliers until the gap closes. Most of a product's cost is fixed in the design stage, so the work starts early.
Activity-based costing (ABC)
Old methods share overhead using one number, such as labour hours. That is unfair when a product is complex. ABC follows cause and effect:
- List the main activities (set-ups, inspections, orders, deliveries).
- Collect the overhead of each activity in a cost pool.
- Find the cost driver (number of set-ups, inspections...).
- Rate = pool cost / total driver units.
- Charge each product: rate x driver units it uses.
Products that use more activities now carry more overhead, so prices and decisions become more honest.
Quality costing
Cost of quality has four parts. Prevention (training, good design) and appraisal (inspection, testing) are costs of good quality. Internal failure (scrap, rework found before sale) and external failure (returns, repairs, lost trust after sale) are costs of poor quality.
The usual finding: a rupee spent on prevention saves several rupees of failure cost. External failure is the most costly of all.
Try it: find your own variance
Plan a lemonade for 4 friends: 8 lemons at Rs 5 each, sugar Rs 10. Standard cost = Rs 50. Now make it and note the real spend. Is the variance adverse or favourable? Was it price (lemons dearer) or usage (you used 10 lemons)? In the 3D, move the slider and watch the red stack.
Key formulas and definitions
- Variance = actual cost - standard cost (positive = adverse)
- Material price variance = (AP - SP) x AQ
- Material usage variance = (AQ - SQ) x SP
- Labour rate variance = (AR - SR) x AH; labour efficiency variance = (AH - SH) x SR
- Target cost = selling price - desired profit
- ABC rate = cost pool / total cost-driver units
- Cost of quality = prevention + appraisal + internal failure + external failure
Worked examples
1. Standard price of wool is Rs 10/kg. The firm buys 500 kg at Rs 12/kg. Find the material price variance.
(12 - 10) x 500 = Rs 1,000. Actual price is higher, so it is ADVERSE.
2. For the actual output the standard quantity is 480 kg. The firm used 500 kg. Standard price Rs 10/kg. Find the usage variance.
(500 - 480) x 10 = Rs 200 ADVERSE. It used more wool than it should have.
3. Standard wage Rs 50/hour. Actual wage Rs 48/hour for 200 hours. Find the labour rate variance.
(48 - 50) x 200 = -Rs 400, so Rs 400 FAVOURABLE.
4. A bag sells in the market for Rs 1,500. The firm wants a profit of 20% of the price. Find the target cost.
Profit = 20% of 1,500 = 300. Target cost = 1,500 - 300 = Rs 1,200.
5. Set-up overhead pool is Rs 60,000 for 30 set-ups. Product A needs 5 set-ups, product B needs 25. How much overhead does each get?
Rate = 60,000 / 30 = Rs 2,000 per set-up. A: 5 x 2,000 = Rs 10,000. B: 25 x 2,000 = Rs 50,000.
6. A firm spends: prevention 5,000; appraisal 3,000; internal failure 8,000; external failure 14,000. What share of total quality cost is failure cost?
Total = 30,000. Failure = 8,000 + 14,000 = 22,000. Share = 22,000 / 30,000 = 73% (about).
Common mistakes
- Calling every variance bad. A favourable variance can also hide poor quality, so always ask why.
- Mixing up the sign. Actual minus standard: positive means ADVERSE for costs, negative means favourable.
- Starting target costing from the cost. It starts from the market price.
- Sharing all overhead on labour hours in ABC. ABC uses a separate driver for each activity.