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Cost and Revenue: TC, AC, MC and TR, AR, MR

Cost is what a firm spends on inputs. Total cost (TC) = total fixed cost (TFC) + total variable cost (TVC). Dividing by output gives AFC, AVC and AC; marginal cost (MC) is the extra cost of one more unit. AFC keeps falling; AVC, AC and MC are U-shaped, and MC cuts AVC and AC at their minimum. Revenue is money from sales: TR = P × q, AR = TR/q = price, MR = extra TR from one more unit. With a fixed price AR = MR; with a falling price MR lies below AR and TR is highest where MR = 0.

🎬 Step-by-step story

  1. Grey bars are fixed cost (₹60, even at zero output). Blue bars are variable cost, growing with output. Together: total cost.
  2. Divide by output: AFC keeps falling, AVC and AC make a U. The gap between AC and AVC is AFC.
  3. MC = extra cost of one more unit. It is U-shaped and cuts AVC and AC at their lowest points.
  4. Now revenue. Price fixed at ₹5: AR = MR = ₹5 (flat line) and TR is a straight line from zero.
  5. If price must fall to sell more: AR slopes down, MR falls faster, TR peaks where MR = 0.
  6. Your turn: slide output and read every cost. Find where AC is lowest.

Tip: drag the 3D scene to turn it. Use two fingers to zoom.

🤔 Common doubts, cleared

Why is TC not zero when output is zero?

Fixed costs such as rent must still be paid, so TC = TFC at zero output.

Why does AFC never touch the x-axis?

TFC is a positive number; dividing it by any output, however big, never gives exactly zero.

Why does MC cut AC at its lowest point?

While the extra unit costs less than the average, the average falls; once it costs more, the average rises. The switch happens where MC = AC, the bottom of AC.

Why is AR the same as price?

AR = TR/q = (P × q)/q = P.

How can MR be negative?

To sell one more unit the firm cuts the price on all units. If that loss is bigger than the extra sale, TR falls, so MR < 0.

Which cost matters for deciding one more unit?

Marginal cost, because it tells what that extra unit adds to cost.

Cost concepts: TFC, TVC and TC

Cost = money spent on inputs to produce output. In the short run some costs are fixed.

Average and marginal costs

qTFCTVCTCAFCAVCACMC
060060––––
16040100604010040
2607013030356530
3609015020305020
46012018015304530
56017023012344650
66024030010405070

Why are the curves U-shaped?

Because of the law of variable proportions: when MP of labour rises, each extra unit needs less labour, so MC falls; when MP falls, MC rises. AC falls first because fixed cost is spread and MC is low, then rises when MC climbs.

Relationship between AC and MC

MC cuts AVC and AC from below at their lowest points. MC falls and rises faster than AC.

Revenue: TR, AR and MR

Revenue = money a firm receives from selling its output.

When price stays the same (perfect competition)

The firm can sell any amount at the market price. AR = MR = P, a horizontal line. TR is a straight line from the origin whose slope equals the price.

qP = ARTRMR
1555
25105
35155
45205

When price falls as more is sold (monopoly, monopolistic competition)

AR slopes downward. MR falls faster and lies below AR (for a straight-line AR, MR falls twice as fast). MR can become negative.

qARTRMR
1999
28167
37215
46243
55251
6424−1

Relationships

Try it at home

Plan a lemonade stall: table rent ₹60 (fixed), each glass needs ₹10 of lemon and sugar, and after 4 glasses you pay a helper ₹20 more per glass. Make a TC, AC and MC table for 1 to 6 glasses. Where is AC lowest? Then use the free-play slider to check a similar table.

Key formulas and definitions

Worked examples

1. TFC = ₹60, TVC at 3 units = ₹90. Find TC, AFC, AVC and AC.

TC = 150; AFC = 60/3 = 20; AVC = 90/3 = 30; AC = 150/3 = 50.

2. TC at 4 units = 180 and at 5 units = 230. Find MC of the 5th unit.

MC = 230 − 180 = ₹50.

3. AC of 4 units = ₹45 and AVC = ₹30. Find TFC.

AFC = 45 − 30 = 15; TFC = 15 × 4 = ₹60.

4. TC at 0 output is ₹60. MC of units 1 to 3 is 40, 30, 20. Find TC and TVC at 3.

TVC = 40 + 30 + 20 = 90; TC = 60 + 90 = 150.

5. A firm sells 10 units at ₹8 each; to sell 11 it must cut price to ₹7.60. Find MR of the 11th unit.

TR10 = 80; TR11 = 11 × 7.60 = 83.6. MR = 3.6.

6. TR at 4 units = 24 and at 5 units = 25; at 6 units = 24. What happens to TR and why?

MR5 = 1 (TR still rises); MR6 = −1 (TR falls). TR is maximum close to 5 units where MR is about 0.

Common mistakes

Practice quiz

1. Which cost is paid even when output is zero?
2. MC cuts AC at:
3. The AFC curve is:
4. When price is constant, AR is:
5. TR is maximum when:

Practice: answer these yourself

Type or choose your answer, then press Check. Use a hint if you are stuck; the full solution appears after you answer.

Frequently asked questions

What is the difference between fixed and variable cost?

Fixed cost does not change with output and is paid even at zero output; variable cost changes with output.

Why is the AC curve U-shaped?

Because of the law of variable proportions: MC first falls, then rises, pulling AC down and then up.

When is AR = MR?

When the firm can sell any amount at the same price, as under perfect competition.

Where this is taught

NetherlandsHAVO 4 (bovenbouw, 2e fase)Market
Ukraine11 класEnterprise and entrepreneurship
CBSE (India)Class 11Producer Behaviour and Supply
England (GCSE, A level)Year 103.1.4 Production, costs, revenue and profit
England (GCSE, A level)Year 124.1.4 Production, costs and revenue
England (GCSE, A level)Year 134.1.4 Production, costs and revenue (A-level extension)
USA (Common Core, NGSS, AP)Grade 12Production, Cost, and the Perfect Competition Model

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