South 고등학교 3학년 Creative Management

Chapters: 4

1. Changing work and creative thinking

Global economic change · Creativity in life and business · Creative thinking techniques

Globalisation and Global Governance – Globalisation is the growth of flows of goods, capital, information and labour that tie places together. Technology, transport and trade deals drive it. The flows are unequal: rich economies hold more power, poorer ones have weaker market access. TNCs spread production of one product across many places. Agencies like the UN, WTO, IMF and World Bank try to govern these flows, and treaties protect global commons such as Antarctica. Globalisation brings growth and cheaper goods but also inequality, conflict and environmental harm.
Creative Thinking: How to Make Many Ideas and Pick the Best – Creative thinking is making ideas that are both new and useful. It is a skill anyone can grow. It has two moves: divergent thinking (opening out to many ideas) and convergent thinking (closing in on the best one). Tools help: brainstorming (many ideas, no judging), association (joining unrelated things), SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse), and reverse thinking (flip the problem, then flip the answers). Creative people take sensible risks, learn from failure and keep trying. Creativity matters in art, science, engineering, business and daily life.

Management and CSR · Management cycle · People and leadership

Nature and Significance of Management – Management means getting work done with and through people so that goals are reached on time (effectiveness) and at low cost (efficiency). It has organisational, social and personal objectives. It is partly a science, fully an art and not yet a full profession. It works at three levels (top, middle, lower) through five functions (planning, organising, staffing, directing, controlling), and coordination joins them all.
Leadership: Guiding a Team to a Shared Goal – Leadership is the ability to influence people so they work willingly toward a shared goal. Good leaders have vision, communicate well, are fair and build trust. The main styles are autocratic (leader decides), democratic (team takes part) and laissez-faire (team decides itself). No style is always best: it depends on the situation and the team. Leaders also shape company culture, grow talent, and good leadership includes everyone, including women.

Talent, production, finance · Innovation and global strategy

Nature and Significance of Management – Management means getting work done with and through people so that goals are reached on time (effectiveness) and at low cost (efficiency). It has organisational, social and personal objectives. It is partly a science, fully an art and not yet a full profession. It works at three levels (top, middle, lower) through five functions (planning, organising, staffing, directing, controlling), and coordination joins them all.

Entrepreneurs · Start-up procedures · Business plans and cases

Entrepreneurship Development – Entrepreneurship is starting a new business by spotting a need, putting resources together and taking the risk. India needs entrepreneurs for jobs, new ideas and balanced growth. The process runs from knowing yourself to launching and growing. Start-up India (2016) supports new firms, funding comes from savings, angels, venture capital, banks and crowdfunding, and intellectual property rights protect new ideas, brands and creative work.
From Ideas to Startups: Entrepreneurship – An entrepreneur turns an idea into a business by bringing together land, labour and capital and taking the risk. New ideas replace old ways, which economists call creative destruction. Startups grow with help from investors, banks, incubators, government schemes such as Startup India and Make in India, and small firms called MSMEs. A business plan maps the idea, costs and customers. The profit and loss statement shows Sales − Costs, and the balance sheet shows Assets = Liabilities + Capital.