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Social Science Methods: How We Study People and Society

Social scientists study people and society the way scientists study nature: ask a clear question, collect evidence (sources, surveys, interviews, observation, statistics, maps), analyse it, check for bias, and draw careful conclusions. Economics, sociology and political science ask different questions but share these tools.

🎬 Step-by-step story

  1. Every study starts with a clear question. Economists, sociologists and political scientists each look at it in their own way.
  2. Evidence comes from primary sources made at the time, and secondary sources written later.
  3. A survey asks many people the same question. Counting the answers builds a bar chart.
  4. Maps and GIS stack layers like relief, roads and population to show patterns.
  5. Check every source for bias. Two things rising together does not prove one causes the other.
  6. Free play: change how many people you ask and watch the result get closer to the truth.

Tip: drag the 3D scene to turn it. Use two fingers to zoom.

🤔 Common doubts, cleared

Why do different social scientists study the same thing?

Each asks a different question: money, groups or power. Together they give a fuller picture.

Is a photo always a true primary source?

It was made at the time, but the photographer chose what to show. Ask who, why and what is outside the frame.

Why not just ask a few people?

A few answers can be far from the truth by chance. Try free play with 5 people and with 100.

What does GIS add to a normal map?

Layers you can switch on, off and combine, so hidden patterns appear.

How do I know if A causes B?

Look for a third factor, a time order (cause first) and a fair test. Rising together alone is not enough.

How economists, sociologists and political scientists work

Social sciences study people living together. Each one asks its own kind of question about the same world:

All follow the same path: question → hypothesis → evidence → analysis → conclusion. In today's knowledge society, information is everywhere, so knowing how to check it is a key skill.

Sources and text analysis

A source is anything that gives evidence.

Analysing a text or image: 5 W questions

  1. Who made it? 2. When and where? 3. Why (purpose, audience)? 4. What does it say or show? 5. What does it leave out?

For an image, also look at framing, light, what is in the centre and the caption. Compare with at least one other source.

Collecting data: quantitative and qualitative

A sample is the small group you ask; the population is everyone you want to know about. Bigger, random samples give results closer to the truth. Questions must be neutral (not 'Don't you agree that…?').

Ethics: ask permission (informed consent), keep people anonymous, do no harm. This matters a lot in health and social care studies.

Maps, graphs and geographic information technologies

Bias and correlation

Bias = a one-sided view. Correlation = two things change together; causation = one really makes the other happen. Ice-cream sales and sunburn rise together because of a third factor: hot weather.

Key formulas and definitions

Worked examples

1. In a survey, 12 of 40 students say they walk to school. What percentage is that?

12 ÷ 40 = 0.3; 0.3 × 100 = 30%.

2. Is a 1950 newspaper report about a flood a primary or secondary source? And a 2020 book about that flood?

The 1950 report was made at the time, so it is primary. The 2020 book was written later from other sources, so it is secondary.

3. Towns with more hospitals have more deaths. Do hospitals cause deaths?

No. Both rise with a third factor: bigger population and more sick people go to hospital. This is correlation, not causation.

Common mistakes

Practice quiz

1. Which is a primary source?
2. An interview that asks 'why' questions is mainly:
3. Which graph best shows change over time?
4. GIS stands for:
5. Ice cream sales and drowning both rise in summer. This shows:

Practice: answer these yourself

Type or choose your answer, then press Check. Use a hint if you are stuck; the full solution appears after you answer.

Frequently asked questions

What are the main methods of social science research?

Surveys and questionnaires, interviews, observation, case studies, analysis of sources and statistics, and maps or GIS.

What is the difference between primary and secondary sources?

Primary sources come from the time studied; secondary sources are later accounts based on them.

What is the difference between qualitative and quantitative data?

Quantitative data are numbers that answer how many; qualitative data are words or images that answer why and how.

Where this is taught

Spain2º ESOChallenges of today's world
Spain3º ESOChallenges of today's world
Spain4º ESOThe human being and self-knowledge
Spain4º ESOChallenges of today's world
FranceSecondeKey questions
FrancePremièreHealth and social sciences: methods strand

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