South 고등학교 2학년 Society and Culture
Chapters: 4
1. Understanding and researching social phenomena
Nature of social phenomena · Quantitative and qualitative methods · Data collection methods · Research ethics
- Sociological Research Methods – Sociologists study society by doing research, step by step: choose a topic, write an aim or hypothesis, run a small pilot study, choose a sample, collect data, analyse it and draw conclusions. A sample is a small group picked from the whole population; it should be representative so the results can be generalised. Quantitative data are numbers (from questionnaires, structured interviews, official statistics); qualitative data are words and meanings (from unstructured interviews, observation, documents). Primary data are collected by the researcher; secondary data already exist. Good research is reliable (repeatable), valid (a true picture) and representative. Researchers choose methods based on practical issues (time, cost, access), ethical issues (consent, confidentiality, harm, deception) and theory: positivists prefer scientific, numerical methods, while interpretivists prefer methods that capture people's meanings.
- Research Ethics: Doing Research the Right Way – Research ethics are the rules that keep research fair and safe. Five big rules: do no harm, get informed consent, protect privacy, be honest with data, and give credit to every source. Good research needs both a good method and good behaviour.
2. Social structure and change
Structure and the individual · Groups and organisations · Deviance · Social change
- Introducing Society and Sociology – Society is the web of groups and relations we live in. Every person is an individual, yet always part of groups like family, class and village. There is not one society but many, and inside each one people have unequal shares of money, power and respect. Sociology, the scientific study of society, was born in 19th-century Europe when reason, revolution and factories changed life fast. It studies almost every part of social life and works closely with economics, political science, history, psychology and anthropology.
- Deviance and Social Control – Deviance is behaviour that breaks the norms a group expects. Social norms come from custom; legal norms are laws, and breaking them is crime or delinquency. Deviance is relative: it changes between groups and over time. Societies keep order through informal and formal social control, using positive and negative sanctions. Theories explain deviance through strain, learning in groups, weak social bonds and labelling, which can lead to stigma and a deviant career. Official crime figures miss a large 'dark figure' of unreported crime.
- Social Change and Social Order in Villages and Cities – Social change means a big, lasting change in how society is organised. It can be slow (evolutionary) or sudden (revolutionary), and it can change structures, ideas or values. It is caused by the environment, technology and the economy, politics and culture. Social order is the other side: the way society keeps itself steady through shared values, domination, authority and law. Order is always challenged by contest, crime and violence. Villages, towns and cities differ in size, density and work, and each changes in its own way.
3. Everyday culture and cultural change
Views of popular culture · Media effects · Subcultures and mainstream · Cultural change and conflict
- Popular Culture: What Millions Enjoy, and Why It Matters – Popular culture is the music, films, TV, games, fashion, sport, memes and celebrities enjoyed by large numbers of ordinary people. Mass media spread it to millions at once, especially since 1950. Some thinkers see it as a "culture industry" that sells standard products to a passive public; others see audiences as active, choosing and remixing. Subcultures create their own styles, which can later join the mainstream and spread worldwide.
- Media Literacy – Media literacy is the skill of reading, questioning and creating media: news, ads, videos, posts, films and games. Every media text is made by someone, for a purpose, for an audience, using forms, conventions and techniques that shape how we feel. A media-literate person checks the source, evidence, other coverage and the original before believing or sharing, notices bias and filter bubbles, and makes their own media responsibly.
- Cultural Diversity – Cultural diversity means many groups with different ways of life live together. Ethnocentrism judges others by your own culture; cultural relativism first understands a custom in its own setting. Prejudice and stereotypes block respect. Societies have a mainstream culture, subcultures and countercultures. Universal human rights set the limit: differences deserve respect, harm to people does not.
- Cultural Change: How Cultures Spread, Mix and Grow – Culture is the way a group lives: food, dress, language, beliefs and tools. It never stands still. Cultural change happens when habits spread from one group to another (diffusion), when groups in long contact blend their habits (acculturation), and when people invent new ideas inside their own group.
4. Inequality and social welfare
Theories of inequality · Forms of inequality today · Welfare states
- Income Inequality – Income inequality means income is shared unevenly between people. Economists rank people from poorest to richest, split them into five groups of 20% (quintiles) and compare their shares. The Lorenz curve plots the cumulative share of income against the cumulative share of people; the further it bends from the straight line of equality, the more unequal the society. The Gini coefficient = A ÷ (A + B) turns this into one number between 0 (perfect equality) and 1 (one person has everything). Wealth (what you own) is usually more unequal than income (what you earn). Causes include differences in skills, education, inherited wealth, discrimination and technology. Governments reduce inequality with progressive taxes, benefits, minimum wages and public services such as free schooling and health care.
- The Welfare State and Social Security – A welfare state is a state that protects people against the big risks of life: illness, job loss, old age, disability and poverty. It does this with a safety net made of three parts. Social insurance is paid from contributions taken from wages. Social assistance is paid from taxes to people in need. Public services such as schools and hospitals are open to everyone. Countries mix these parts in different ways: liberal (low tax, small help), conservative (help linked to your job) and social-democratic (high tax, help for all). Today welfare states face ageing populations, rising costs, global competition and many informal workers.