CBSE Class 9 Marketing and Sales (412)
Chapters: 6
1. Part A: Employability Skills – I
Communication Skills-I · Self-Management Skills-I · ICT Skills-I · Entrepreneurial Skills-I · Green Skills-I
- Communication Skills: How to Share Meaning Clearly and Kindly – Communication is sharing meaning between people. A sender encodes an idea into a message, sends it through a channel, and a receiver decodes it and gives feedback. Barriers such as noise, hard words, strong emotions and cultural differences can block or bend the message. We send meaning with words (verbal), with face, eyes, gestures, posture and tone (non-verbal), and with pictures (visual). Active listening — attention, patience, questions and paraphrasing — proves the message arrived. Good communicators adapt to context: formal or informal, spoken or written, and use polite requests, kind refusals, sincere apologies and assertive (not aggressive or passive) language.
- Self-Management: Taking Charge of Your Feelings, Goals and Time – Self-management is the skill of guiding your own feelings, thoughts and actions so you can reach your goals. It starts with self-awareness: noticing what you feel and how strong it is. Then you pause before reacting (Stop, Think, Act) and use calming tools such as slow breathing. Your beliefs and thoughts shape your feelings and actions, so changing an unhelpful thought ('I'm useless') into a helpful one ('I can't do it yet') changes what you do. Good self-managers set SMART goals, plan their time by importance, build healthy habits and bounce back from setbacks (resilience). These skills help in school, friendships and future careers.
- ICT Basics: Using Computers, the Cloud and Learning Platforms Safely – ICT means information and communication technology: the devices, software and networks we use to create, store and share information. Every computer takes input, processes it, gives output and stores data. Storage is measured in bytes, and each bigger unit (KB, MB, GB, TB) is about 1000 times the one before. Good digital learners keep files in clearly named folders, use learning platforms to get and submit work, store files in the cloud and on devices, back up with the 3-2-1 rule and protect accounts with long passphrases and two-step login. ICT also lets you make creative projects such as videos, websites and podcasts.
- From Ideas to Startups: Entrepreneurship – An entrepreneur turns an idea into a business by bringing together land, labour and capital and taking the risk. New ideas replace old ways, which economists call creative destruction. Startups grow with help from investors, banks, incubators, government schemes such as Startup India and Make in India, and small firms called MSMEs. A business plan maps the idea, costs and customers. The profit and loss statement shows Sales − Costs, and the balance sheet shows Assets = Liabilities + Capital.
2. Part B: Introduction to Marketing and Sales
Introduction to Marketing and Sales
- Vocational Skills: Learning by Doing – Vocational skills are practical skills for real work, learned by doing. School programmes group them into three kinds of work: with life forms (gardening, nurseries, animal care, mushrooms), with machines and materials (tools, simple mechanisms, craft, stitching, repair) and in human services (helping people: health camps, tours, hospitality, shops, digital help). Every project follows a cycle: Plan → Do → Check → Improve. Safety comes first: right tools, protective gear, clean work area. Employability skills (communication, teamwork, customer care, grooming, basic IT) make you useful in any job. Skill sectors include retail, tourism and hospitality, food production, beauty and wellness, automotive, apparel, security and financial services.
3. Part B: Concept of Market
Concept of Market
- Vocational Skills: Learning by Doing – Vocational skills are practical skills for real work, learned by doing. School programmes group them into three kinds of work: with life forms (gardening, nurseries, animal care, mushrooms), with machines and materials (tools, simple mechanisms, craft, stitching, repair) and in human services (helping people: health camps, tours, hospitality, shops, digital help). Every project follows a cycle: Plan → Do → Check → Improve. Safety comes first: right tools, protective gear, clean work area. Employability skills (communication, teamwork, customer care, grooming, basic IT) make you useful in any job. Skill sectors include retail, tourism and hospitality, food production, beauty and wellness, automotive, apparel, security and financial services.
4. Part B: Basic Concept of Sales and Selling
Basic Concept of Sales and Selling
- Vocational Skills: Learning by Doing – Vocational skills are practical skills for real work, learned by doing. School programmes group them into three kinds of work: with life forms (gardening, nurseries, animal care, mushrooms), with machines and materials (tools, simple mechanisms, craft, stitching, repair) and in human services (helping people: health camps, tours, hospitality, shops, digital help). Every project follows a cycle: Plan → Do → Check → Improve. Safety comes first: right tools, protective gear, clean work area. Employability skills (communication, teamwork, customer care, grooming, basic IT) make you useful in any job. Skill sectors include retail, tourism and hospitality, food production, beauty and wellness, automotive, apparel, security and financial services.
5. Part B: Understanding Customer and Consumer
Understanding Customer and Consumer
- Vocational Skills: Learning by Doing – Vocational skills are practical skills for real work, learned by doing. School programmes group them into three kinds of work: with life forms (gardening, nurseries, animal care, mushrooms), with machines and materials (tools, simple mechanisms, craft, stitching, repair) and in human services (helping people: health camps, tours, hospitality, shops, digital help). Every project follows a cycle: Plan → Do → Check → Improve. Safety comes first: right tools, protective gear, clean work area. Employability skills (communication, teamwork, customer care, grooming, basic IT) make you useful in any job. Skill sectors include retail, tourism and hospitality, food production, beauty and wellness, automotive, apparel, security and financial services.
6. Part B: Activities in Sales and Marketing
Activities in Sales and Marketing
- Vocational Skills: Learning by Doing – Vocational skills are practical skills for real work, learned by doing. School programmes group them into three kinds of work: with life forms (gardening, nurseries, animal care, mushrooms), with machines and materials (tools, simple mechanisms, craft, stitching, repair) and in human services (helping people: health camps, tours, hospitality, shops, digital help). Every project follows a cycle: Plan → Do → Check → Improve. Safety comes first: right tools, protective gear, clean work area. Employability skills (communication, teamwork, customer care, grooming, basic IT) make you useful in any job. Skill sectors include retail, tourism and hospitality, food production, beauty and wellness, automotive, apparel, security and financial services.