Production target and business plan
A production target is the harvest you aim for, for example 1200 kg. Work backwards: harvest = number of trees × yield per tree. For 1200 kg at 30 kg per tree you need 40 trees. A business plan lists the target, the land and trees, the money needed, the jobs and dates, and the expected income.
Income = harvest × price per kg, profit = income − cost. Cost includes plants, labour, water, spray, packing and transport.
Managing production processes
A fruit year has jobs in a fixed order: pruning → spraying → thinning → picking → packing. Each job has a best time. A work calendar says who does what and when. A record book notes the date, job, material used, cost and result. Records show what worked, help decide next year's plan and are needed to find the cause of a loss. Good management also means checking quality at every step so bad fruit does not reach the buyer.
Distribution and sales
There are many sales routes.
- Wholesale market: sell a lot quickly, lowest price per kg.
- Direct sale (farm shop, online, farmers' group): higher price, but needs time and packing.
- Processing (jam, juice, dried): highest price and longer life, but needs equipment and care.
The grower chooses the route by price, effort, risk and how fast the fruit spoils. Spreading sales over two routes lowers risk.
Environment-friendly fruit production
Fruit growing can protect the land. Good ways: keep grass cover between rows to stop soil washing away, welcome bees and other pollinators, spray only when a pest count says it is needed (integrated pest management), use compost, save water by drip pipes, and recycle prunings as mulch. Customers often pay a little more for such fruit, and the grower spends less on spray.
Try it
1) In the 3D, change trees to 30 and yield to 40. Does the harvest reach the target? 2) Pick the three sales routes one by one and write the profit for each. 3) Switch Eco-friendly on and compare. 4) At home, make a record for a plant: date, job, cost.
Key formulas and definitions
- Harvest = trees × yield per tree
- Income = harvest × price per kg
- Profit = income − cost
- Trees needed = target ÷ yield per tree
Worked examples
1. A grower wants 1200 kg and each tree gives 30 kg. How many trees are needed?
Trees = 1200 ÷ 30 = 40 trees.
2. 40 trees × 30 kg sold at 40 per kg. Cost is 700 per tree. Find income, cost and profit.
Harvest = 1200 kg. Income = 1200 × 40 = 48000. Cost = 40 × 700 = 28000. Profit = 48000 − 28000 = 20000.
3. The same grower sells direct at 1.3 times the price. How much is the profit now?
Income = 48000 × 1.3 = 62400. Cost stays 28000. Profit = 34400.
Common mistakes
- Counting income as profit. Profit is what is left after the cost.
- Planning with the best yield. Plan with a safe yield, because weather can cut it.
- Not keeping records, so nobody knows why the harvest fell.
- Believing eco-friendly farming always costs more. Less spray can lower cost.