South 고등학교 2학년 Media Communication

1. Media communication

Functions and roles of media · Social media and video platforms · How films, games, webtoons represent reality · Producer viewpoints in digital media · Norms and regulation of media · Producing media on own concerns · Rights and duties of producers and users

• Media Literacy – Media literacy is the skill of reading, questioning and creating media: news, ads, videos, posts, films and games. Every media text is made by someone, for a purpose, for an audience, using forms, conventions and techniques that shape how we feel. A media-literate person checks the source, evidence, other coverage and the original before believing or sharing, notices bias and filter bubbles, and makes their own media responsibly.
• Media Production: How a Media Product Is Made – Media production is making a media product, such as a video, podcast, poster, website or magazine, for a purpose and an audience. It starts with a brief: what the client wants, for whom, by when and on what budget. Producers research their target audience (age, interests, where they spend time) and choose the platforms that reach them. Production happens in stages. Pre-production: idea, research, script, storyboard or mock-up, shot list, schedule, permissions. Production: filming, recording or photographing, using shot sizes, angles, lighting and sound with purpose. Post-production: editing, adding music, graphics and captions, and checking quality. Distribution: publishing on the right platforms, often as a cross-media campaign where products link to each other. Finally, producers evaluate using audience feedback. Good media is legal and ethical: respect copyright, get consent, avoid stereotypes and be honest.
• Digital Footprints and Netiquette – A digital footprint is the trail of data we leave online. Active footprints are shared on purpose (posts, comments, forms); passive footprints are collected without us noticing (cookies, browsing history, location, IP address). Footprints are hard to erase and can be seen by others later. We live in a digital society where learning, banking, shopping and government services are online; a responsible user of it is a digital citizen (netizen). Net etiquette means being ethical (respect copyright, share reliable information), respectful (privacy, diversity, no bullying) and responsible (avoid oversharing, don't feed trolls). Communication etiquette asks us to be precise, polite and credible; social media etiquette asks us to choose passwords and privacy settings wisely, think before uploading, and verify before sharing.