Ontario Grade 12 BDV4C Entrepreneurship: Venture Planning in an Electronic Age (Grade 12, College Preparation)

Chapters: 5

1. The Enterprising Experience: Planning and Organizing an Event

1 Generating Ideas for an Event · 2 Resource Analysis for the Event · 3 The Advertising and Promotional Plan · 4 Organizing and Executing the Event

Planning and Running an Event as a Venture – Running an event (a talent show, a book fair, a charity run) is a small business that lives for one day. You spot a need in your school or community, use creative thinking to list ideas, and pick the best one with clear rules. Then you list the materials, people and money you need, find sources of funds and set a fair ticket price that at least covers costs (break-even). You plan advertising and promotion on a timeline, using cheap digital tools like social media and online tickets. Finally you write a duty roster, run the event ethically and safely, and review what you learned.

2. E-Commerce and Venture Planning

1 E-Commerce Challenges and Opportunities · 2 The Impact of E-Commerce · 3 Evaluating Website Design

E-business: Meaning, Scope and Benefits – E-business means doing all business activities (buying, selling, production, finance, HR, supply) through computer networks and the internet. E-commerce, online buying and selling, is only one part of it. Its scope covers B2B, B2C, C2C and intra-B links. It is cheaper to start, open 24 × 7, fast and global, but it lacks the personal touch and has security risks.
Website Design for a Business: Plan, Build and Evaluate – A good business website starts with a clear purpose and a target audience. It is built from standard parts (header, menu, main message, call-to-action button, content, footer), laid out with simple navigation and design principles (hierarchy, contrast, white space, consistency), works on phones, and is tested and improved with a checklist and real users.

3. The Venture Concept

1 Start-up Challenges and Opportunities · 2 Identifying and Evaluating Entrepreneurial Opportunities · 3 Generating, Selecting, and Assessing Ideas · 4 Types of Ventures

The Business Life Cycle – Like a living thing, a business goes through stages. In the start-up stage sales are small and costs are big, so the owner often makes a loss. In growth, customers and sales rise fast and profit appears. In maturity, sales are high but flat, and competitors fight for the same customers. Then the firm either declines or renews itself with new products, new markets or new ways of working. Success depends on a real market need, enough money, good management, loyal customers and the ability to change. Starting up is easier or harder depending on the market: local or global, crowded or new, online or physical.
Entrepreneurship Development – Entrepreneurship is starting a new business by spotting a need, putting resources together and taking the risk. India needs entrepreneurs for jobs, new ideas and balanced growth. The process runs from knowing yourself to launching and growing. Start-up India (2016) supports new firms, funding comes from savings, angels, venture capital, banks and crowdfunding, and intellectual property rights protect new ideas, brands and creative work.

4. Preparing for Start-up

1 Venture Plan Components · 2 Organizing Information for Their Venture · 3 Human and Physical Resources · 4 Management Requirements for Their Venture · 5 Legal Requirements · 6 Financing

Entrepreneurship Development – Entrepreneurship is starting a new business by spotting a need, putting resources together and taking the risk. India needs entrepreneurs for jobs, new ideas and balanced growth. The process runs from knowing yourself to launching and growing. Start-up India (2016) supports new firms, funding comes from savings, angels, venture capital, banks and crowdfunding, and intellectual property rights protect new ideas, brands and creative work.
Rule of Law – The rule of law means everyone, including the government and its leaders, must follow the same known laws, which are applied equally by fair and independent courts. Its main principles are supremacy of law, equality before the law, clear and public laws, fair trials, protected rights and separation of powers. Laws are made and changed through an open process, can be reviewed by courts against a constitution or charter of rights, and countries also agree to international law through treaties.
Sources of Business Finance – Every business needs money for long-term assets (fixed capital) and daily running (working capital). This money comes from two big pools: owners' funds (equity shares, preference shares, retained earnings) that need not be paid back, and borrowed funds (debentures, bonds, bank and institution loans, public deposits, trade credit, inter-corporate deposits) that must be repaid with interest.

5. Targeting Customers

1 Market Analysis · 2 Promotional Strategies

Marketing Management – Marketing means finding out what buyers need and meeting that need in exchange for value, at a profit. It has many functions (research, planning, branding, labelling, packaging, pricing, promotion, distribution, service) and five philosophies (production, product, selling, marketing, societal). The marketing mix is the 4Ps: product (with branding, labelling, packaging), price (shaped by cost, demand, competition, government rules, objectives and marketing methods), place (channels and physical distribution) and promotion (advertising, personal selling, sales promotion, public relations).