Ontario Grade 11 EMS3O Media Studies (Grade 11, Open)
Chapters: 4
1. A. Understanding and Interpreting Media Texts
A1 Understanding and Responding to Media Texts · A2 Deconstructing Media Texts
- Media Literacy – Media literacy is the skill of reading, questioning and creating media: news, ads, videos, posts, films and games. Every media text is made by someone, for a purpose, for an audience, using forms, conventions and techniques that shape how we feel. A media-literate person checks the source, evidence, other coverage and the original before believing or sharing, notices bias and filter bubbles, and makes their own media responsibly.
2. B. Media and Society
B1 Understanding Media Perspectives · B2 Understanding the Impact of Media on Society
- Mass Media – Mass media are channels that carry the same message from one sender to a very large audience: print (newspapers, magazines), broadcast (radio, TV, film) and digital (websites, social media, music videos, video games). They inform, educate, entertain and persuade. Owners, editors and algorithms act as gatekeepers that choose which news we see. New media is digital, interactive and two-way, so audiences can reply and create. Sociologists debate how strongly media affect audiences, from direct 'injection' to active audiences who choose and interpret.
3. C. The Media Industry
C1 Industry and Audience · C2 Ownership and Control
- Media Literacy – Media literacy is the skill of reading, questioning and creating media: news, ads, videos, posts, films and games. Every media text is made by someone, for a purpose, for an audience, using forms, conventions and techniques that shape how we feel. A media-literate person checks the source, evidence, other coverage and the original before believing or sharing, notices bias and filter bubbles, and makes their own media responsibly.
- Mass Media – Mass media are channels that carry the same message from one sender to a very large audience: print (newspapers, magazines), broadcast (radio, TV, film) and digital (websites, social media, music videos, video games). They inform, educate, entertain and persuade. Owners, editors and algorithms act as gatekeepers that choose which news we see. New media is digital, interactive and two-way, so audiences can reply and create. Sociologists debate how strongly media affect audiences, from direct 'injection' to active audiences who choose and interpret.
4. D. Producing and Reflecting On Media Texts
D1 Producing Media Texts
- Media Literacy – Media literacy is the skill of reading, questioning and creating media: news, ads, videos, posts, films and games. Every media text is made by someone, for a purpose, for an audience, using forms, conventions and techniques that shape how we feel. A media-literate person checks the source, evidence, other coverage and the original before believing or sharing, notices bias and filter bubbles, and makes their own media responsibly.